Digital Music Overtaking In-Vehicle Infotainment

Apple CarPlay, Android Auto, and Trends in Media Consumption Changing Infotainment Landscape BOSTON, Aug. 2, 2017 /PRNewswire/ — Consumers who have long been interested in portable digital media and streaming internet radio are now beginning to use these outlets regularly in the car. As usage of these features has now overtaken the CD Read more

Live Streaming Radio: Real Time Audience Measurement

Most companies are not fully exploiting streaming data that flows from IoT devices and mobile, web, and enterprise apps. Streaming analytics is essential for real-time insights and bringing real-time context to apps. Don’t dismiss streaming analytics as a form of “traditional analytics” use for postmortem analysis. Far from it —  streaming analytics Read more

Basic Marketing Mathematics

We always try and find resources to show the application of mathematics in real life. So in this article we list mathematical formulas used by marketers. Check them out, comment and share with your friends. Cost of Goods Sold (COGS) = Beginning Inventory + Purchases – Ending Inventory Gross Margin Read more

Tracking radio campaigns with Google Analytics

By Michael Gale   Radio advertising has had a problem since its inception: It never gets the credit it deserves. Businesses rely on customers to say “I heard you on the radio.” However, when was the last time you stepped into a business and screamed out “I heard you on Radio Read more