Digital Music Overtaking In-Vehicle Infotainment

Apple CarPlay, Android Auto, and Trends in Media Consumption Changing Infotainment Landscape BOSTON, Aug. 2, 2017 /PRNewswire/ — Consumers who have long been interested in portable digital media and streaming internet radio are now beginning to use these outlets regularly in the car. As usage of these features has now overtaken the CD Read more

Podcasting on the rise

Podcasting continues to boom as four in ten Americans tune in. Smart speakers are taking off and changing the game. The Infinite Dial study uses the “gold standard” of nationally representative survey research—a random probability telephone sample, comprising both mobile phones and landlines, of all Americans ages 12 and older. Read more

Basic Marketing Mathematics

We always try and find resources to show the application of mathematics in real life. So in this article we list mathematical formulas used by marketers. Check them out, comment and share with your friends. Cost of Goods Sold (COGS) = Beginning Inventory + Purchases – Ending Inventory Gross Margin Read more

Mathematical Formulas To Measure Social Media Metrics

This article has the list of amazing formulas that you can use to Analyze your social media presence and ROIs. Research shows that most businesses are not fully leveraging, or even understanding, the world of social media marketing and social business. The advent of social media left many marketers feeling Read more

Tracking radio campaigns with Google Analytics

By Michael Gale   Radio advertising has had a problem since its inception: It never gets the credit it deserves. Businesses rely on customers to say “I heard you on the radio.” However, when was the last time you stepped into a business and screamed out “I heard you on Radio Read more