Internet access in South Africa has many divides

The latest study on Internet access in South Africa reveals extensive fault lines across geography, race and income, writes ARTHUR GOLDSTUCK, one of the authors of the report.  The digital divide is a convenient way of describing the gap between the haves and have-nots in the world of technology and Read more

Radio Audience Measurement Terminology and Formulas

For radio stations to fully understand their market it is vital that they understand the terminology used for both online and AM/FM radio. If you are not sure how to measure both formats then checkout Steve Mulder  of NPR  who wrote an interesting article entitled, How to compare your Broadcast Read more

Podcasting on the rise

Podcasting continues to boom as four in ten Americans tune in. Smart speakers are taking off and changing the game. The Infinite Dial study uses the “gold standard” of nationally representative survey research—a random probability telephone sample, comprising both mobile phones and landlines, of all Americans ages 12 and older. Read more