Radio Audience Measurement Terminology and Formulas

For radio stations to fully understand their market it is vital that they understand the terminology used for both online and AM/FM radio. If you are not sure how to measure both formats then checkout Steve Mulder  of NPR  who wrote an interesting article entitled, How to compare your Broadcast Read more

Live Streaming Radio: Real Time Audience Measurement

Most companies are not fully exploiting streaming data that flows from IoT devices and mobile, web, and enterprise apps. Streaming analytics is essential for real-time insights and bringing real-time context to apps. Don’t dismiss streaming analytics as a form of “traditional analytics” use for postmortem analysis. Far from it —  streaming analytics Read more

Podcasting on the rise

Podcasting continues to boom as four in ten Americans tune in. Smart speakers are taking off and changing the game. The Infinite Dial study uses the “gold standard” of nationally representative survey research—a random probability telephone sample, comprising both mobile phones and landlines, of all Americans ages 12 and older. Read more