Live Streaming Radio: Real Time Audience Measurement

Most companies are not fully exploiting streaming data that flows from IoT devices and mobile, web, and enterprise apps. Streaming analytics is essential for real-time insights and bringing real-time context to apps. Don’t dismiss streaming analytics as a form of “traditional analytics” use for postmortem analysis. Far from it —  streaming analytics Read more

Tesla to compete with Pandora and Spotify

According to Recode, Tesla is on a mission to conquer online radio. Elon Musk, the South African born entrepreneur is known for his daring ventures that literally defy gravity (SpaceX), has apparently revealed that the next big thing for the all-electric and autonomous Tesla cars is internet radio.   Instead Read more

Basic Mathematics for Data Science

The amount of math you’ll need depends on the role. First, every data scientist needs to know some statistics and probability theory. We have a guide for that: How to Learn Statistics for Data Science, The Self-Starter Way What about other types of math? Well, here’s where the answer is Read more

Tracking radio campaigns with Google Analytics

By Michael Gale   Radio advertising has had a problem since its inception: It never gets the credit it deserves. Businesses rely on customers to say “I heard you on the radio.” However, when was the last time you stepped into a business and screamed out “I heard you on Radio Read more