Radio Audience Measurement Terminology and Formulas

For radio stations to fully understand their market it is vital that they understand the terminology used for both online and AM/FM radio. If you are not sure how to measure both formats then checkout Steve Mulder  of NPR  who wrote an interesting article entitled, How to compare your Broadcast Read more

Live Streaming Radio: Real Time Audience Measurement

Most companies are not fully exploiting streaming data that flows from IoT devices and mobile, web, and enterprise apps. Streaming analytics is essential for real-time insights and bringing real-time context to apps. Don’t dismiss streaming analytics as a form of “traditional analytics” use for postmortem analysis. Far from it —  streaming analytics Read more

Tesla to compete with Pandora and Spotify

According to Recode, Tesla is on a mission to conquer online radio. Elon Musk, the South African born entrepreneur is known for his daring ventures that literally defy gravity (SpaceX), has apparently revealed that the next big thing for the all-electric and autonomous Tesla cars is internet radio.   Instead Read more