For local businesses
Advertise locally from R100 by asking your AI assistant. No website is needed, and you pay only for what's delivered.
- Use Facebook, Instagram or WhatsApp as your destination
- Top up by card in rand
- See proof of what ran
Agentic ad infrastructure · Emerging markets
Diretsa.
The Agentic Ad Infrastructure for Emerging Markets.Starting with South Africa.
Diretsa turns local websites, newsletters, screens, billboards, radio and creators into ad space that AI agents and people can find, book and pay for in local currency, with proof that every ad ran. Live in South Africa first.
Free to join. Sign up, confirm your email and verify your website or brand.
Bookable by AI agents (AdCP)
Local media, priced in rand
Money held, paid on proof
Live in South Africa
Why Diretsa
Local attention is hard to buy.
In emerging markets, most people's attention is on thousands of local publishers and screens that big ad platforms ignore. Buying them means emails, PDF rate cards and bank transfers, with no proof the ad ran. That makes small budgets uneconomic, and big brands can't buy at scale.
- 01
Local media, made machine-readable
Each publisher's ad space is listed with a rand price, audience and format, and published through the open Ad Context Protocol (AdCP), so any AI buying agent can find it.
- 02
Booked by AI or by people
Ask Claude, ChatGPT or Copilot, connect your own brand agent through AdCP, or use the console. Agents follow exactly the same rules as people. Nothing is spent until a person says yes in an AI app, or within the limits set on an agent's key.
- 03
Money held, then paid on proof
The budget is held from a card top-up (from R100) or credit line before the ad runs. Diretsa's ad server, free screen player and video/audio (VAST) tags count delivery, or the publisher proves it with evidence. Publishers are paid monthly for what was proven; disputes are decided on the evidence.
- 04
Trust built in
Brand and website ownership checks, ad and link checks before and while ads run, publisher ad rules, fraud and unusual-traffic checks, two-step sign-in for money, and POPIA-aligned privacy.
Why emerging markets, starting with South Africa
Diretsa uses local currency and local payments through Paystack, supports budgets from R100, and is built for a deeply local, multilingual media landscape. The model can add new countries' publishers and payment rails. Diretsa is live in South Africa today; other markets are planned.
One infrastructure. Three audiences.
Built for the people who buy, sell and run local media.
For brands and agencies
Connect your own AI brand agent through AdCP, with keys locked to your verified brand and budget limits.
- Pause, resume or cancel any agent booking
- One account and one proof-of-delivery report across local media
- Credit terms and invoices for approved accounts; second-admin approval, two-step sign-in and a full audit log
For publishers and media owners
Get found by AI buying agents and brands without a sales team. Set your own prices and ad rules.
- 70% of media revenue, paid monthly
- Free Diretsa screen player
- Diretsa-served video and audio tags for proven delivery
Diretsa Media Control
Keep the decisions and the numbers together.
You stay in control
Publishers review ads and block categories and brands. Advertisers approve spend and can pause any time. Pausing stops further delivery and charges.
Proof of what ran
Every placement shows how its delivery is proven. Diretsa's ad server, free screen player and VAST tags count delivery; publishers can supply system reports or their own evidence. Disputes are decided on the evidence.
Money handled properly
Card payments through Paystack, held budgets, monthly payouts, invoices and receipts.
Checks before and while ads run
New ads are checked before they run, and Diretsa follows each live ad's link daily. Ads that start sending people somewhere else are paused.
Built for AI agents
Book through AdCP
AI buying agents can find and book media through Diretsa's AdCP sales agent. The console uses the same sales agent.
Your own brand agent
Connect your brand's agent with an AdCP key tied to your verified brand and budget limits. You can pause, resume or cancel its bookings.
The same checks
Agents follow the same balance limits, booking reviews, artwork checks and publisher ad rules as people.
Works with your AI assistant
Plan and book from Claude, ChatGPT, Copilot or your own brand agent.
Connect your AI app to Diretsa and ask it about your campaigns, earnings and available placements. It can plan and book for you, and nothing is spent until you say yes in the chat. Your own brand agent connects through AdCP and stays within the limits on its key.
How to connectSimple pricing
Joining is free. Publishers set their own prices. Advertisers pay what the publisher charges, only for what's delivered. Publishers receive 70% of the media revenue; Diretsa keeps 30% for running the infrastructure, the ad server and payments.
How money worksWhat is Diretsa?
Diretsa is the Agentic Ad Infrastructure for Emerging Markets, starting with South Africa. It turns local websites, newsletters, screens, billboards, radio and creators into ad space that AI agents and people can find, book and pay for in local currency, with proof that every ad ran. Diretsa is run by Aha Core (Pty) Ltd.
What does it cost?
Joining is free. Publishers set their prices. Advertisers pay the publisher's price for what is delivered, from R100 a booking. Publishers receive 70% of media revenue; Diretsa keeps 30%. No VAT is charged: Aha Core (Pty) Ltd is not registered for VAT.
How do advertisers pay?
Top up your balance by card through Paystack, from R100. When a booking is approved its budget is held; you're charged only for what runs and the rest returns to your balance. Businesses can ask for a credit account with monthly invoices.
How do I know my ad ran?
Every placement and booking shows how strong its proof is. Verified by Diretsa: our ad server, screen player or VAST tag counted it. Publisher's system report: a report from the publisher's own system. Publisher's own report: logs, tear sheets or photos. You can dispute a report within 30 days, and publishers are paid for reported delivery only after those 30 days.
Local media, ready for people and AI agents.
List your ad space, plan a campaign or connect your brand agent. Diretsa is live in South Africa. Questions? We're on support@diretsa.com.