South African publishing. Connected.
Book ads on South African websites, newsletters, screens and more. Publishers list their ad space and get paid monthly. Advertisers top up by card and pay only for what runs.
Free to join. Sign up, confirm your email and verify your website or brand.
Websites, newsletters and screens
Pay by card in rand
Proof of what ran
Bookable by AI agents (AdCP)
One network. Two sides.
Diretsa is a media network for South African publishers and advertisers. Publishers organise the ad spaces they offer. Advertisers plan campaigns against a budget. Media Control connects the buying, artwork and link checks, proof of delivery and the money.
Bring your publication and available ad spaces. Define placements, manage prices and follow reported earnings.
Bring your audience, campaign goals and budget. Review a plan, prepare your artwork and follow delivery.
From brief to report
Create an account, confirm your email and set up your publisher or advertiser organisation. Prove you own your website or brand with a tag, a file or a DNS record. No website? Send your business details instead.
Publishers list their ad spaces with sizes and rand prices. Advertisers top up by card, search websites, newsletters and screens, and plan a campaign against a budget.
Bookings from a person or an AI agent go through one AdCP sales agent, with the same rules. Website and newsletter ads run through Diretsa's ad server, and screens through the free Diretsa player. New artwork is checked first. Other media, once opened for a publisher, are run by the publisher, who reports what ran with proof.
Advertisers see what ran and pay only for delivery. Publishers see their earnings and are paid monthly into their bank account.
Diretsa Media Control
Publishers review ads and block categories and brands. Advertisers approve spend and can pause any time. Pausing stops further delivery and charges.
Every placement shows how its delivery is proven. Website and newsletter ads are counted by our ad server, screens by the free Diretsa player. Disputes are decided on the evidence.
Card payments through Paystack, held budgets, monthly payouts, invoices and receipts.
Every new ad is checked before it runs, and every day we follow each live ad's link. Ads that start sending people somewhere else are paused.
AI buying agents can find and book media through Diretsa's AdCP sales agent. The console uses the same sales agent.
Agents follow the same balance limits, booking reviews, artwork checks and publisher ad rules as people.
Diretsa's own AI checks artwork and suggests next steps from delivery data. A person checks new advertisers' artwork.
Works with your AI assistant
Connect your AI app to Diretsa and ask it about your campaigns, earnings and available placements. It can plan and book for you, and nothing is spent until you say yes in the chat.
How to connectJoining is free. Publishers set their own prices. Advertisers pay what the publisher charges, only for what's delivered. Publishers receive 70% of the media revenue; Diretsa keeps 30% for running the network, the ad server and payments.
How money worksA media network that connects South African publishers with advertisers. Publishers list ad space on websites, newsletters, screens, print, radio and more; advertisers book it in rand and pay by card. Diretsa is run by Aha Core (Pty) Ltd.
Joining is free. Publishers set their prices. Advertisers pay the publisher's price for what is delivered, from R100 a booking. Publishers receive 70% of media revenue; Diretsa keeps 30%. No VAT is charged: Aha Core (Pty) Ltd is not registered for VAT.
Top up your balance by card through Paystack, from R100. When a booking is approved its budget is held; you're charged only for what runs and the rest returns to your balance. Businesses can ask for a credit account with monthly invoices.
Every placement and booking shows how strong its proof is. Verified by Diretsa: our ad server or the Diretsa screen player counted it. Publisher's system report: a report from the publisher's own system. Publisher's own report: logs, tear sheets or photos. You can dispute a report within 30 days, and publishers are paid for reported delivery only after those 30 days.
Sign up in minutes and list your ad space or plan your first campaign. Questions? We're on support@diretsa.com.