ONLINE RADIO AUDIENCE MEASUREMENT AND MONETIZATION

Course Title: Online Radio Audience Measurement and Monetization Course introduction: For the past several years, brands and media companies have faced numerous challenges to their traditional business models due to the disruptive nature of digital media fueled by the internet and better compression technologies. Advertising revenues, the traditional economic foundation of Read more

Should I Start An Internet Radio Station?

This article was first published on radio.co  Over the last ten years Internet Radio as a medium has seen explosive growth, both in terms of listeners and new stations, so there’s never been a better time to start your very own Internet Radio station. The big driver of Internet Radio Read more

Internet access in South Africa has many divides

The latest study on Internet access in South Africa reveals extensive fault lines across geography, race and income, writes ARTHUR GOLDSTUCK, one of the authors of the report.  The digital divide is a convenient way of describing the gap between the haves and have-nots in the world of technology and Read more

Digital Music Overtaking In-Vehicle Infotainment

Apple CarPlay, Android Auto, and Trends in Media Consumption Changing Infotainment Landscape BOSTON, Aug. 2, 2017 /PRNewswire/ — Consumers who have long been interested in portable digital media and streaming internet radio are now beginning to use these outlets regularly in the car. As usage of these features has now overtaken the CD Read more

Radio Audience Measurement Terminology and Formulas

For radio stations to fully understand their market it is vital that they understand the terminology used for both online and AM/FM radio. If you are not sure how to measure both formats then checkout Steve Mulder  of NPR  who wrote an interesting article entitled, How to compare your Broadcast Read more

Live Streaming Radio: Real Time Audience Measurement

Most companies are not fully exploiting streaming data that flows from IoT devices and mobile, web, and enterprise apps. Streaming analytics is essential for real-time insights and bringing real-time context to apps. Don’t dismiss streaming analytics as a form of “traditional analytics” use for postmortem analysis. Far from it —  streaming analytics Read more

Online Radio Audience Measurement and MonetizationBe the first to review

Course Title: Online Radio Audience Measurement and Monetization Course introduction: For the past several years, brands and media companies have faced numerous challenges to their traditional business models due to the disruptive nature of digital media fueled by the internet and better compression technologies. Advertising revenues, the traditional economic foundation of Read more

Tesla to compete with Pandora and Spotify

According to Recode, Tesla is on a mission to conquer online radio. Elon Musk, the South African born entrepreneur is known for his daring ventures that literally defy gravity (SpaceX), has apparently revealed that the next big thing for the all-electric and autonomous Tesla cars is internet radio.   Instead Read more

Podcasting on the rise

Podcasting continues to boom as four in ten Americans tune in. Smart speakers are taking off and changing the game. The Infinite Dial study uses the “gold standard” of nationally representative survey research—a random probability telephone sample, comprising both mobile phones and landlines, of all Americans ages 12 and older. Read more