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Newspapers and a tablet in a studio overlooking the Johannesburg skyline

South African publishing. Connected.

Diretsa.
The media network.

Connecting South African publishers with advertisers — from available ad space to approved campaigns and clear reports.

Create your account, confirm your email and bring your publication or campaign.

Campaign budgets in rand

Website & newsletter placements

Planning, approvals & reporting

One network. Two sides.

Good publishing deserves a clear route to advertising.

Diretsa is a media network for South African publishers and advertisers. Publishers organise the ad spaces they offer. Advertisers plan campaigns against a budget. Media Control connects the buying, artwork checks, delivery reports and financial records.

For publishers

Bring your publication and available ad spaces. Define placements, manage prices and follow reported earnings.

  • Website and newsletter placements
  • Placement-specific advertising tags
  • Delivery and earnings by placement
Explore publisher onboarding

For advertisers

Bring your audience, campaign goals and budget. Review a plan, prepare your artwork and follow delivery.

  • Campaign dates and budgets in rand
  • Permission-based spend approval
  • Impressions, clicks and campaign results
Explore campaign buying

From brief to report

A joined-up campaign workflow.

See how it works
  1. 01

    Set the brief

    Publishers define their sites, available ad spaces and prices. Advertisers set the campaign dates, audience and budget in rand.

  2. 02

    Plan and approve

    A campaign plan brings the budget and placements together. The people authorised to approve spend review the buy before approval.

  3. 03

    Check and deliver

    Artwork is checked against the placement size and destination link before live approval. Campaign delivery is tracked through impressions and clicks.

  4. 04

    Report and reconcile

    Advertisers review campaign results. Publishers review reported earnings. Operators track commitments, delivery and recorded invoices.

Diretsa Media Control

Keep the decisions and the numbers together.

Defined responsibilities

Organisation-linked access and permissions separate viewing, managing and spend approval. Campaign activity has a recorded history.

Visible delivery

Track impressions, clicks and click-through rate by campaign and placement. Delivery figures help you review what ran — they are not a promise of sales.

Financial records in rand

Publishers review reported earnings. Operators track committed spend, delivery and recorded invoices, making reconciliation a separate, visible step.

Start with a conversation

The right fit comes before the first campaign.

For publishers, share your website, audience and available placements. For advertisers, share your goal, dates and budget. We’ll discuss availability, artwork requirements and commercial terms before your first booking.

Placement prices, revenue shares, fees and payment terms are agreed with Diretsa. There are no earnings or campaign performance guarantees stated here.

support@diretsa.com

A few useful answers

Before you join.

All questions & answers

What is Diretsa?

Diretsa is a media network connecting South African publishers with advertisers. Its Media Control console brings campaign planning, artwork approval, delivery reporting and financial records into one workflow.

How much does it cost?

There is no public fixed price list on this website. Placement prices, campaign budgets, publisher revenue shares and any applicable fees need to be agreed with Diretsa. Ask for the terms for your publication or campaign before committing.

What can I measure?

Campaign reports show impressions, clicks and click-through rate, with placement breakdowns. Publisher reports show reported earnings. These delivery figures do not by themselves establish sales, leads or return on advertising spend.

Can I create an account myself?

Yes. Choose Get started, create an account and confirm your email. Then create your publisher or advertiser organisation. To join an existing team, ask its manager to add your email. Existing invitation links still work.

Let’s start with your audience.

Tell us about your publication or your next campaign. We’ll discuss placements, budgets and the next step.